Boring Report: Workout Tracking App Makes $40k a Month


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Workout Tracking App Makes $40k a Month

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About

Hevy is a mobile workout tracker that helps you monitor your workouts and stay accountable.

The Team

Guillem Ros and Desmond McNamee co-founded Hevy in 2019, and they have since grown the team to eight people.

Business Model & Revenue

Hevy monetizes through a freemium subscription model, offering premium features with an upgrade to the Pro version. The pricing options to unlock these features are as follows:

  • Monthly: $3.99
  • Yearly: $23.99
  • Lifetime: $74.99

In 2022, the founders shared that the app generates approximately $20,000 per month on both Android and iOS platforms.

Traffic

As a mobile app, Hevy maintains a high ranking in the health and fitness category. They reportedly have over 2 million users across their Android and iOS apps.

In addition to their app success, Hevy excels in SEO. Their main website, https://www.hevyapp.com/, received over 725.6K visits in September 2023, with more than 77% of that traffic coming from search engine optimization efforts.

Lastly, they have a dedicated subreddit for Hevy users at https://www.reddit.com/r/Hevy/. This subreddit not only serves as a community for its users but also serves as an effective marketing channel for driving traffic.

Tech Stack

  • App: React Native

References

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Cheers,

David Maker
https://boringcashcow.com/

BoringCashCow

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